Moo Creative was appointed in 2022 to create a brand identity for Lyvinn – a unique hybrid of a lifestyle hotel and a hostel for young travellers and workers.

As a new player in the market, it was essential to develop a brand identity that would resonate with potential guests and set the chain apart from established competitors. We was well aware that a well-crafted brand identity would help build trust, loyalty and awareness, with the aim of ultimately leading to increased revenue and growth.

Working closely with the Lyvinn team, we produced a wide range of branded assets to coincide with first hotel which opened in Frankfurt, Germany in May 2023. Further plans are already in motion to expand the brand across Europe.